In an effort to increase funding, the Bayfield Recreation Center recently launched a "1% for Recreation Program." Participating businesses add a 1% voluntary surcharge to the subtotal of customer's bills, thereby generating funds that directly support the Rec Center and other recreational opportunities in the area. The Rec Center needed a way to effectively announce and publicize this innovative program to the community.

For 15 years, Linda Rise was the manager of the Chequamgeon Food Coop. So when she made a major career change to real estate, she wanted to let friends, family, colleagues and potential clients know. Linda wanted to send out a post card that people would notice.

When Bayfield farmer Rick Dale of Highland Valley Farm wanted to start marketing his delicious blueberries in the Twin Cities, he came to me asking for a label that conveys “Bayfield.”

Caroline Sadie Ray is a carefree, somewhat rambunctious 4 year old. And I’ve been lucky enough to be her publicist since before she was born. I say lucky, because Caroline also happens to be quite cute. It’s hard to do bad design with such charming subject matter.

The Chequamegon Animal Shelter has collection containers at about 50 stores throughout the Chequamegon Bay Area. For years, the black and white canister inserts featured the shelter’s logo and a small clip art graphic of a cat or dog. Not very eye catching on a busy store countertop.